The first step towards building a strong brand is a trademark. Trademarks are source identifiers. They allow consumers to differentiate between goods and services based on the goods’ or services’ packaging, brand name color, logo and/or slogan.
Think about it, if you go to the grocery store and see a red can on the shelf with white cursive-style writing on it. You know that you’re looking at a can of Coca-Cola. You know exactly what the liquid in the can tastes like, what it smells like and how it feels on your tongue. You know this because there is only one type of drink that goes in that red can and ONLY Coca-Cola can make it. THAT is the power of trademarks! They help your product or service stand out from the rest by ensuring that your brand is one-of-a-kind.
Sydnee Mack Attorney at Law can help you to build and protect your brand by helping you secure your trademark.