Trademarks

The first step towards building a strong brand is a trademark. Trademarks are source identifiers. They allow consumers to differentiate between goods and services based on the goods’ or services’ packaging, brand name color, logo and/or slogan.

Think about it, if you go to the grocery store and see a red can on the shelf with white cursive-style writing on it. You know that you’re looking at a can of Coca-Cola. You know exactly what the liquid in the can tastes like, what it smells like and how it feels on your tongue. You know this because there is only one type of drink that goes in that red can and ONLY Coca-Cola can make it. THAT is the power of trademarks! They help  your product or service stand out from the rest by ensuring that your brand is one-of-a-kind.

Sydnee Mack Attorney at Law can help you to build and protect your brand by helping you secure your trademark.

Comprehensive Trademark Clearance Search

Prior to filing your trademark, it is highly recommended that you conduct a comprehensive clearance search to ensure that someone else has not already registered your mark or a mark confusingly similar to yours. You cannot receive trademark protection for a mark that has already been registered by someone else. Conducting a search on the front end will reduce your risk of unknowingly infringing on someone else’s mark. It will also allow you to be sure that you selecting a brand name, logo or slogan that is unique to you and not in use by others.

Attorney Opinion Letters

After conducting a comprehensive search of your mark, we will analyze your results and provide you with a detailed memorandum of law regarding the strength of your mark and the likelihood of success for trademark registration if the application is filed.

Trademark Application Filing

Federal trademark applications must be filed with the USPTO. The fee for applications is $275 and said fee is not refundable under any circumstances including denial of your application. We can file the application for you and significantly increase the likelihood of a successful registration.

Responses to Office Actions

An office action is a legal objection to your trademark application that is issued by the United States Patent and Trademark Office (USPTO). Once an office action is issued, the applicant must respond to it or risk denial of your application and the loss of your nonrefundable application fee. We can help you respond to an office action and increase the likelihood of a successful application.

Cease and Desist Letters

Once you have successfully registered your trademark, it is your duty to protect your mark by stopping others illegally from infringing upon your mark. If you find that someone is illegally using your mark, we can draft a cease and desist letter, formally demanding they discontinue use of your mark.

Brand Strategy and Consultation Services

Sometimes slight alterations to your logo, design or slogan must be made to improve the likelihood of trademark registration. We will work with you to increase the strength of your mark and brand by providing recommendations for alteration that will reduce the similarity of your mark to other marks.